RevShift Media × Stay Ready Outdoors · Client Preview v1

Lifecycle Email System

A/B design test — every email has two directions A = current (light, real photography) · B = new dark concept (placeholder imagery/details)

Campaign Templates

A/B Test

Campaign Base

Fresh gear, straight talk

New from the shop — field-tested gear, straight talk, and a real phone number.

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Back In Stock

It's in stock again

The gear you asked after is back on the shelf. No countdown — just a heads up.

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The Eleven Flows

Welcome — The Walk-In

TRIGGER — List: Newsletter signup · TEST — A/B send-time: 15 min vs 2 h
TRIGGERNewsletter signup (never purchased)SPLIT50/50 · Arm A 15m · Arm B 2hEMAILW1 — Welcome in — here's 10% (WELCOME10)WAIT2 daysCHECKPlaced order? → EXITEMAILW2 — Field-tested, not curatedWAIT3 daysCHECKPlaced order? → EXITEMAILW3 — Where do you want to start?END→ Nurture eligibility
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W1 — Welcome in. Your 10% is inside.

Welcome to the shop — 10% off your first order

Family-owned, Southern California, real people on the phone. Your code is below.

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W2 — No filler. Just gear that works.

Why the shop exists — the whole rule

We wouldn't carry it if we wouldn't carry it. Here's why the shop exists.

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W3 — Where do you want to start?

Four corners of the shop — pick one

Kits, gear, first aid, everyday carry. Pick a corner and you're on the floor.

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Browse — Second Look

TRIGGER — Metric: Viewed Product · TEST — A/B send-time: 90 min vs 6 h
TRIGGERViewed Product (no ATC/checkout 24h)SPLIT50/50 · Arm A 90m · Arm B 6hEMAILB1 — Still sizing it up?WAIT1 dayCHECKOrder or checkout? → EXITEMAILB2 — The straight answerENDRe-entry after 3d
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B1 — Still sizing it up?

The gear you were eyeing is still here

No rush — the piece you had open is still on the shelf, right where you left it.

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B2 — The straight answer

Three honest answers about the shop

Is it legit, what if it's wrong, how fast does it ship — three straight lines.

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Cart — Staged

TRIGGER — Metric: Added to Cart · TEST — A/B send-time: 1 h vs 4 h
TRIGGERAdded to Cart (no checkout 24h)SPLIT50/50 · Arm A 1h · Arm B 4hEMAILC1 — Your gear is stagedWAIT22 hoursCHECKOrder or checkout? → EXITEMAILC2 — Why folks buy from a cop's shopENDCheckout flow takes over
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C1 — Your gear is staged.

Left something in your cart?

Set aside and holding its spot. No countdown clock, no expiring cart.

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C2 — Why folks buy from us

Who's on the other end of your cart

A real shop, real people, brands you already know. Here's who packs your box.

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Checkout — At the Register ★

TRIGGER — Metric: Started Checkout · TEST — 4-arm send-time: 30m/1h/2h/4h
TRIGGERStarted CheckoutSPLIT50/50 × 50/50 = 4 arms: 30m · 1h · 2h · 4hEMAILE1 — You were one step from readyWAITto 24h markCHECKPlaced order? → EXITEMAILE2 — Straight answers before you decideWAIT48 hoursCHECKPlaced order? → EXITEMAILE3 — Last call (THANKYOU10)ENDRe-entry after 7d
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E1 — Your cart's still at the register

You were one step from ready

Your gear is staged where you left it. Checkout takes about a minute — we handle the rest.

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E2 — Straight answers before you buy

A few things worth knowing first

Returns, shipping, a real phone number, and who runs the shop — four lines, no fine print.

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E3 — Last call — 10% on the register

One from the shop before we sign off

The only email in this series with a code in it. 10% off, no timer, no games.

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Post-Purchase — Good to Go

TRIGGER — Metric: Placed Order · TEST — Branch: new vs repeat
TRIGGERPlaced OrderSPLITBranch: NEW vs REPEAT (liquid-trimmed intro)EMAILP1 — Order confirmed (+1h)WAIT5 daysEMAILP2 — Know your gearEND→ Cross-sell at +21d · reviews via Debrief
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P1 — Order confirmed. You're good to go.

We've got your order — here's what's next

Packed in Southern California within 1–3 business days. Tracking's on its way.

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P2 — Know your gear before you need it

A few books worth the shelf space

The cheapest upgrade in any kit is knowing how to use it. Three we keep on our shelf.

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Cross-Sell — Round Out the Kit

TRIGGER — Placed Order +21d
TRIGGERPlaced Order +21d (skip if ordered since)EMAILX1 — The three-legged stool (Water·Power·First Aid)WAIT4 daysCHECKPlaced order? → EXITEMAILX2 — Kit math (free ship over $150)ENDEND
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X1 — The three-legged stool

Water, power, medical — the whole kit

Water, power, medical. Most kits go deep on one and forget the other two.

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X2 — Kit math

A little math gets you free shipping

Free shipping starts over $150. Stack the small stuff once, not twice.

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Winback — Been a While

TRIGGER — Segment: last order >75d
TRIGGERSegment entry: last order >75d, was engagedEMAILWB1 — New gear cleared the barWAIT7 daysCHECKOrder/engaged? → EXITEMAILWB2 — You still out there?WAIT7 daysCHECKPlaced order? → EXITEMAILWB3 — One from the shop (THANKYOU10)ENDNo engagement 30d → Sunset
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WB1 — New gear cleared the bar

A few new things earned a spot

Three new arrivals that made it past the founder's bar since you last stopped in.

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WB2 — You still out there?

The shop's still here

Same family, same real shop. We rebuilt the whole store in June.

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WB3 — One from the shop: 10% off

10% off if you want to come back

A straight 10% off if you want to come back. No speech, just the code.

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Nurture — The Ready Files

TRIGGER — Segment: engaged, between flows · TEST — Throttle 1/wk, pauses for commerce
TRIGGERSegment: engaged non-buyers + buyers between flowsEMAILN1 — Ready File 001: The 72-hour ruleWAIT10 daysEMAILN2 — Ready File 002: Water, the rule of threesWAIT10 daysEMAILN3 — Ready File 003: Anatomy of a go-bagENDLoops quarterly
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N1 — Ready File 001: The 72-hour rule

The one number worth planning around

Why 72 hours is the baseline, and three questions to ask about your own house.

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N2 — Ready File 002: The rule of threes

Water is the leg most people skip

Three minutes, three hours, three days — and filter vs. purifier, told straight.

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N3 — Ready File 003: Anatomy of a go-bag

Pack by zone and nothing hides

Five zones, not a pile of stuff — plus where LYNX kits fit in.

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Sunset — Closing Time

TRIGGER — Segment: no opens 120d, no order 180d
TRIGGERNo opens/clicks 120d AND no order 180dEMAILS1 — Should we stop writing?CHECKEngaged? → EXIT to NurtureWAIT10 daysEMAILS2 — Going quietEND+5d no engagement → suppress (manual review)
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S1 — Should we stop writing?

Still want to hear from us?

One question, two buttons. We'd rather earn the inbox than clutter it.

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S2 — Going quiet.

This is the last one from us.

This is the last one. The shop stays open and the phone still gets answered.

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Review — The Debrief

TRIGGER — Order delivered +14d
TRIGGEROrder delivered +14dEMAILR1 — How'd the gear hold up?WAIT7 daysCHECKReview submitted? → skip to R3EMAILR2 — A photo helps the next guyEMAILR3 — Logged. Thank you. (on review-submitted)ENDEND
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R1 — How'd the gear hold up?

Two minutes on how your gear did?

Good or bad, we want it straight. A real buyer's take helps the next person decide.

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R2 — A photo helps the next guy

Got a photo of it in the field?

Words are good. A shot of the gear in your world is better. One picture does it.

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R3 — Logged. Thank you.

Got your review — much appreciated

It means a lot to a family shop. Here's where we point you next.

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First Purchase — The Handshake

TRIGGER — Metric: Placed Order · TEST — Branch by lifetime order count (1 / 2 / 3)
TRIGGERPlaced OrderWAIT3 daysSPLITBranch on lifetime order count (all-time)EMAILFP1 — The Handshake (order #1)EMAILFP2 — You Came Back (order #2)EMAILFP3 — One of the Regulars (order #3)END4th+ order → EXIT (no over-thanking)
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FP1 — Glad you're here.

A quick note on your first order

Your first order just landed on our bench, and I wanted to say something before the gear does. — Charles

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FP2 — You came back.

A note on your second order

A second order is the whole game for a shop like ours. Thank you. — Charles

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FP3 — One of the regulars now.

A note on your third order

Three orders in. Around here, that makes you a regular. The direct line is yours. — Charles

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