Stay Ready Outdoors · Store Operations

Content Management Guide

How to add and edit products, collections, pages, and the rich content sections on your new site · Prepared by RevShift Media · June 2026 · v1.0

Read this first. Your new site shows product information in organized sections — a specs table, a "What's Included" list, feature cards, an FAQ, a compare table, and more. None of that lives in the old "description" box anymore. Instead, each piece of content has its own labelled field (called a metafield) that you fill in, and the site builds the section automatically. This guide shows you exactly which field feeds which section, the format to type it in, and a real example for each. The golden rule: if you leave a field blank, that section simply doesn't appear — so you only fill in what a product needs.

Contents

How the new pages work
Adding a product
Product field reference
Adding a collection
Collection field reference
Reusable content (FAQ, Compare, Promos)
Pages & templates
Format cheat-sheet
Do's & don'ts

1 · How the new product pages work

Every product page is assembled from building blocks. Here's where each piece comes from:

On the page	Comes from
Title & price	The normal Shopify product fields
Short description (1–2 lines under the title)	SRO · Short description metafield
Main description paragraph	The standard Shopify Description box — keep this to a short paragraph now
Spec chips, specs table, features, What's Included, FAQ, compare table, disclaimer, lead-time	Individual metafields — covered below
Review stars	Judge.me (automatic — never edit by hand)

Where you'll be working. Almost everything in this guide lives in one place: open a product (or collection), scroll to the bottom, and you'll see a Metafields section listing all the fields by name (they all start with SRO ·). That's your control panel.

2 · Adding a product — step by step

Create the product the normal way. Admin → Products → Add product. Fill in Title, Price, Media (photos), Inventory, and the standard fields.
Set the brand. In the Vendor field, enter the brand name (this drives the brand label and structured data). Set Product type too.
Write a short Description. In the standard Description box, write just a short intro paragraph (2–4 sentences). All the lists, specs, and details go in the metafields below — not here.
Leave the Theme template as Default product. The new design is the default — you don't need to pick anything.
Scroll to Metafields and fill in the SRO fields the product needs (see the reference below). Skip any that don't apply — blank fields hide their section.
Add it to the right collections (or rely on tags if the collection is automated), then Save.
Preview the live page to confirm each section rendered the way you expect.

Reviews are automatic. You'll see two fields named Product rating and Product rating count. These are managed by the Judge.me reviews app — do not edit them by hand.

3 · Product field reference

Each field below shows its name in Shopify, whether it's required, the format to type, a real example, and what it does on the page. Formats matter — the separators (: and |) are how the site splits your text into columns.

Above the buy button

Field	Format & example	What it does
SRO · Short description optional rich text	A short 1–2 line subtitle. Use the editor for bold/links. Compact, single-patient trauma kit built for vehicle and pack carry.	Shows directly under the product title. Keep under ~140 characters.
SRO · Quick specs optional list · one entry per line	Format Label : Value Capacity : 34L Weight : 2.1 lb Material : 1000D nylon	The small "chip" row of headline specs near the top. Add one entry per spec. Empty entries are skipped; an empty list hides the row.

Below-the-fold sections

Field	Format & example	What it does
SRO · Feature Highlights optional list · one feature per line	Format Title \| Body (4–6 features) Rugged Build \| 1000D nylon shell rated for heavy field use. Modular Layout \| Removable pouches reconfigure for any mission.	The feature-card grid. Tip: a line with no \| still shows as a plain body line, but use Title \| Body for the polished look.
SRO · Feature Highlights — Heading optional	Plain text headline. Why this kit, not a generic one	Optional headline above the feature grid. Blank = no headline.
SRO · Feature Highlights — Intro optional · rich text	Short paragraph.	Optional intro under the heading. Blank = hidden.
SRO · Kit Contents (What's Included) optional list · one item per line	Format Zone \| Item \| Qty Shelter & Warmth \| 10x10 tarp w/ ridgeline \| ×1 Shelter & Warmth \| Emergency bivvy \| ×2 First Aid \| Trauma module \| ×1	The grouped "What's Included" list. Items with the same Zone group together. Qty is optional — you can use just Zone \| Item.
SRO · What's Included — Heading / Intro optional	Text headline / rich-text paragraph.	Optional headline and intro above the What's Included list.
SRO · Specs Table optional list · one row per line	Format Label : Value Capacity : 34 liters Dimensions : 20 × 12 × 9 in Frame : Internal aluminum stay	The full specifications table lower on the page. This is the complete list (the Quick specs chips up top are just the highlights).
SRO · FAQ Entries optional links to FAQ entries	Click Add and pick existing SRO · FAQ Entry items (you create those once — see §6).	The accordion FAQ. FAQ entries are reusable, so one answer can be shared across many products.
SRO · Compare Family optional links to a Compare Family	Pick one SRO · Compare Family entry (see §6). The product must also be listed as a Member inside that family.	Renders the side-by-side comparison table (e.g. comparing kit tiers). Leave blank for standalone products.
SRO · Disclaimer optional rich text	Safety, legal, or export notes. ⚠ For trained users only. By ordering you confirm you are authorized to use the contents.	The callout box at the bottom of the page. Blank hides it.

Availability & lead time

Field	Format & example	What it does
SRO · Fulfillment type optional choice	Leave blank for normal stocked items. Only set it to one of: made_to_orderspecial_order	Blank = the page shows In Stock / Low / Out of Stock automatically from your Shopify inventory. Only set this for items that aren't inventory-driven (built or sourced per order).
SRO · Lead-time override optional · text (HTML ok)	Ships in <strong>4–6 weeks</strong> from order	Overrides the lead-time line in the availability block. Leave blank to use the automatic copy.
SRO · Lead-time secondary note optional · text	Short caveat. Export-controlled — verification required before ship.	Small secondary line under the availability row.

You rarely need all of them. A simple accessory might use only Short description + Quick specs + a few Features. A flagship kit uses everything. Fill what fits; leave the rest blank.

4 · Adding a collection — step by step

Create the collection. Admin → Products → Collections → Create collection. Give it a title and choose Manual (you pick products) or Automated (products matching conditions/tags join automatically).
Add a collection image in the sidebar — it's used as the tile image when this collection is featured elsewhere.
Leave the Theme template as the default. Every collection automatically uses the RevShift collection design. (You don't need to select default-revshift — the default already renders it.)
Scroll to Metafields and fill in the SRO collection fields you want (see below). All optional.
Save, then preview the live collection page.

5 · Collection field reference

Field	Format & example	What it does
SRO · SEO Content optional · rich text	An editorial blurb. Add internal links to sibling categories and key products for SEO.	The SEO/editorial paragraph shown below the product grid. Great for search ranking.
SRO · FAQ Entries optional · links to FAQ entries	Click Add and pick SRO · FAQ Entry items (§6).	The category FAQ section on the collection page. Blank = no FAQ section (it stays hidden, no empty space).
SRO · Sister Collections optional · list of collections	Click Add and pick other collections, in the order you want them shown.	The "Also in this Category" rail of related sub-collections. Tile images pull from each linked collection automatically.
SRO · Brand Collections optional · list of collections	Pick the brand collections to feature.	Renders a "Brands We Carry" tile grid below the blurb. Title, product count, and link auto-pull from each.
SRO · Brand Tagline optional · text	Short sublabel. Folders & Fixed Blades	Set this on a brand collection. It's the small line under the brand name in the Brands grid.
SRO · Popular Searches optional · links to a Popular Searches entry	Pick one SRO · Popular Searches entry (§6).	A row of clickable search-term chips for internal linking.
SRO · Promo Card optional · links to a Promo Card entry	Pick one SRO · Promo Card entry (§6).	A promotional card placed inside the product grid. Overrides the site-wide promo for this category.

6 · Reusable content — FAQ entries, Compare Families, Popular Searches, Promo Cards

Some content is reusable across many products or collections, so you create it once in its own library and then link to it from the product/collection metafields above. You'll find these libraries under:

Admin → Content → Metaobjects → pick the type → Add entry.

SRO · FAQ Entry used by products & collections

Field	Notes
Question required	The question as a customer would ask it.
Answer required · rich text	The answer. Bold, links, and short lists are fine.
Parent SKU optional	For your own admin organization only — doesn't show on the site.

To use it: open a product or collection → Metafields → SRO · FAQ Entries → Add → pick the entries. The same answer can be reused everywhere — edit it once, it updates everywhere.

SRO · Compare Family used by products

Defines a side-by-side comparison table (e.g. comparing kit tiers). You build the family, then point each member product's SRO · Compare Family field at it.

Field	Notes
Family name required	Eyebrow label above the table (e.g. "LYNX Survival Kits").
Headline required	The section heading (e.g. "Pick the kit that fits your mission.").
Intro optional	Supporting paragraph below the headline.
Members required · list of products	The products being compared, in left-to-right column order.
Member labels optional	Custom column names. Same count as Members. Blank = uses product titles.
Recommended index optional	Which column to highlight, counting from 0 (so the 2nd column = 1). Blank = no highlight.
Rows required · list of Compare Rows	The comparison rows — create these as SRO · Compare Row entries (below) and add them in order.

SRO · Compare Row

Field	Notes
Label required	The row label in the leftmost column (e.g. "Rated Duration").
Values required · list	One value per member, same order as Members. Use — for "not included".
Emphasis optional	Render hint: check = green ✓, dash = muted —, text = plain (default).

Order matters. Every row's Values list must be the same length and order as the family's Members — value #1 lines up with member #1, and so on.

SRO · Popular Searches used by collections

A row of clickable search-term chips. One Group Name (the heading) plus up to 9 term/URL pairs (Term 1 + URL 1, Term 2 + URL 2, …). Fill only as many pairs as you need.

SRO · Promo Card used by collections (or site-wide)

Field	Notes
Heading / Subheading	The card's text.
Description · rich text	Optional body copy.
Image / Image (Mobile)	Card artwork — supply a mobile version for best results.
Button Label / Button URL	The call-to-action.
Accent Color	Card accent.
Active From / Active Until	Optional schedule — the card auto-appears and disappears between these dates.

7 · Pages & templates

Content pages (FAQ, Government Sales, About, Contact, etc.) use special designs. When you create or edit a page, set its design in the right sidebar:

Admin → Online Store → Pages → open the page → right sidebar Theme template dropdown.

Page	Choose this template
FAQ page	faq
Government / Agency sales	government-sales
About	about
Contact	contact
Customer care	customer-care
Find a store	find-a-store
Any standard page	Default page

For products, leave the template on Default product; for collections, leave it on the default. Both already use the RevShift design — you never need to change them.

8 · Format cheat-sheet

These separators are how the site turns your typed text into structured layouts. Get them right and everything renders cleanly.

When you see…	Type it as	Example
Quick specs / Specs Table	Label : Value	Weight : 2.1 lb
Feature Highlights	Title \| Body	Rugged Build \| 1000D nylon shell.
Kit Contents	Zone \| Item \| Qty	First Aid \| Trauma module \| ×1
Compare Row values	one per member, — for none	12 hrs, 24 hrs, 72 hrs

List fields: each line is one entry — press Enter / click Add for a new one. Spacing around the separator ( : and | ) is forgiving, but keep the separator itself.

9 · Do's & don'ts

✓ Do

Keep the main Description box to a short paragraph — put lists and specs in their metafields.
Leave fields blank when they don't apply — the matching section hides itself.
Reuse FAQ entries across products instead of retyping the same answer.
Set Vendor to the brand name on every product.
Preview the live page after saving to confirm sections look right.

✗ Don't

Don't paste big bulleted lists or tables back into the Description box — they won't be styled and may duplicate a section.
Don't edit the Product rating / rating count fields — Judge.me owns those.
Don't set Fulfillment type on normal stocked items — leave it blank so stock status stays automatic.
Don't break the : or | separators in list fields — they're how columns are split.
Don't change a product/collection's Theme template unless this guide says to.